Purest

Purest

Purest – Swiss Elegance in Cashmere

Indulge in the understated luxury of Purest, the Swiss brand renowned for exceptional cashmere shawls, blankets, and travel sets—handcrafted in Nepal and styled in Italy.

Each piece blends ancestral craftsmanship with modern design, made from the finest ethically sourced cashmere. Designed for discerning travellers, our accessories bring comfort and elegance to every journey—whether in flight, at home, or on the move.

Perfect for refined gifting or personal indulgence.

Exclusively for Etihad Guest Members – redeem your miles for refined essentials that travel beautifully.

How it works

Use Etihad GuestPay to redeem and earn Miles instantly, and save on cash.

Simply find and click our Etihad GuestPay button at the shop checkout.

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Shop on your favourite partner site

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Select Etihad GuestPay at checkout

3

Log in to your Etihad Guest account

4

Choose how many Miles you want to redeem and earn